Who’s Eating More Plants? Youth Weigh In
29% of the general population and well over a third of millennials said they are “trying
to eat more plant-based protein instead of meat-based protein,” and consumers of all ages are reducing meat portion sizes.
Here are several key insights into the booming plant-based trend–and it’s not all about the protein. Researchers also found that plant-based food marketing tactics are particularly effective among people who value health and sustainability.